


In a way, My Bloody Valentine showed that you could still do something modern in guitar music. In it, the guitars scream louder than virtually anyone’s and the melodies shine brighter than anyone’s. Twenty-seven years later, My Bloody Valentine’s second album is considered one of the greatest albums of all time. Although it wasn’t a bestseller, Loveless was welcomed warmly by the critics. The quartet changed studios several times, hired and fired engineers (a total of 16 participated), and was only a week away from bankrupting Creation, one of England‘s biggest alternative music labels at the time. Kevin Shields, leader of the band, wanted, directly, to create “ a new sound“. Few albums in the genealogy of popular music combine such a troubled process of creation with an influence in later decades similar to that of Loveless. In February 1989, a year after releasing the remarkable album Isn’t anything (Creation, 1988), My Bloody Valentine went to Blackwing Studios in Southwark (London) to record what would be their second album. I understand, but why is this band so important?
